Backpack is a Program for Campaign Professionals

Whether you are working in union organizing, electoral campaigns, issue-based advocacy, non-profit campaigns, or social entrepreneurship - Backpack is a program that can help you accelerate the change you want to see in the world. Backpack training has been used to develop campaigns of all sizes in different types of community organizing. If the work is worth doing, it is worth doing smarter, more focused, and with intention. 

Contact us to see how we can help accelerate your campaigns.

What is the Backpack?

Brain Change provides training and intensives on organizing. Organizing is defined by Marhsall Ganz as: "leadership that enables your people to turn their resources into the power they need to make the change they want.” The Backpack is an organic, adaptable acceleration program with multiple components grounded in storytelling. The Backpack is a real-world, field-tested program informed by academic and popular theories and ideas from the robust ecosystem of English-speaking community organizing. Whether in labour organizing, the student movement, electoral campaigns, or issue-based campaigns - the Backpack has a host of best practices to offer in accelerating change and creating the change we want to see in the world. The Backpack is a living, breathing, organic set of teachings and best practices that are subject to fault, success, and evolution. 

View the curriculum below:


Training/Intensive Modules

The following modules are core components of the Backpack. Each module name includes a gerund - active verbs that signify action. All of the modules are presented as components that contribute to good campaigning. Modules can be presented separately; however, they were developed in conjunction with, and interact with one another. Trainings and intensives can be developed using any number of the modules based on your needs. 

Trainings in Action

Teaching Materials

Backpack includes a full suite of training materials, resources, and readings that help facilitate learning. All the modules are incorporated into slide decks, worksheets, and readings, available to participants. Some of the materials are attached below:

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